Congratulations to Kia Motors on attaining a personal best by receiving the second-highest scores in the J.D. Power Initial Quality Study, out of 33 brands. Dominating the competition were the Kia Sorento and Kia Soul. Meanwhile, the Kia Rio, Kia Optima, Kia Cadenza, Kia Sportage, and Kia Sedona all ranked in the top three of their segments. As well, Kia Motors Manufacturing Georgia, one of Kia’s manufacturing facilities, achieved its highest-ever ranking amongst manufacturing plants.
The J.D. Power Initial Quality Study (IQS) looks at analyzing responses from vehicle owners in over 25 segments. Scoring is determined by vehicle owners evaluating performance and overall driving experience, engine, and transmission. It also asks drivers to evaluate a broad range of quality-related issues which occurred in the first 90 days of ownership.
Achieving a personal best in the 2015 IQS is just one example of Kia’s rise to the top. Michael Sprague, Chief Operating Officer and EVP at Kia Motors America, attributes it to “the hard work of thousands of team members around the world as well as our long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience.” He believes that this study “leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers.”
Kia’s results in the 2015 J.D. Power Initial Quality Study mark a 20-point improvement from the 2014 report. Plus with Kia’s sales doubling in the United States over the last 6 years, it’s evident that Kia is becoming a top contender in the market. To learn more about Kia’s sensational lineup, visit West Coast Kia.
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