Design has never been so important in the automotive industry. That being said when chances are taken and beautiful vehicles are being made it must be rewarded. Peter Schreyer, President and Chief Design Officer of the Hyundai Motor Group, has received the Honorary Golden Steering Wheel, awarded for outstanding achievements in the automotive industry.
Peter Schreyer is in charge of overall design responsibility for the world’s fifth largest car manufacturer, Schreyer is only the second designer in the 31-year history of the Golden Steering Wheel to receive the award.
“I am exceedingly proud to receive this important award. It is a great honour for me personally and at the same time it is recognition for our design teams all around the world who for years have been delivering such excellent work,” said Schreyer. Peter Schreyer was responsible for ‘Tiger Nose’ – the signature Kia radiator grille and KIA’s multiple-award winning design language.
West Coast KIA